Good Nutrition is Good Medicine

Benefiting Your Patient’s Health and Improving Outcomes

Founded in Veterinary Practice in 1996

Advanced nutrition starts at the cellular level by influencing the biological health of the entire horse. Using nutrition in both a preventive capacity as well as part of a treatment plan has been shown to promote health, performance and longevity in patients. Veterinarians are integrating advanced nutrition to not only maintain horse health but to support athletes and complement clinical treatments in sick or injured horses.

Nutritional Solutions Veterinary Login

What “Quality” Means

The Platinum Standard

We start by carefully selecting superior ingredient sources and test for potency, purity and the absence of over 200 banned substances. Our formulas are made and packaged in our own GMP facility by a seasoned team of experts, allowing us to control the process from start to finish.

Platinum Quality

Backed by Years of Research

An Integral Part of Our Company Culture

The effects of our formulas are studied in colleges of veterinary medicine and veterinary practices around the world. At Platinum Performance®, we remain committed to researching cutting-edge ingredients and innovative theories and understanding their impact on the health challenges faced by veterinarians and horse owners alike.

Research Timeline

Created out of Clinical Necessity

Every Case. Every Time.

In the over 25 years since Platinum Performance was founded, our belief that nutritional care is an essential part of practicing good medicine has only become stronger. We remain dedicated to providing nutritional solutions that improve the health of the horse and clinical outcomes in veterinary medicine.

About Our Founder
Doug Herthel, DVM (1946 – 2018)

Founder of Platinum Performance, Inc., Alamo Pintado Equine Medical Center, Inc.